From proprietary S2S tracking to a real-time bidding engine and adaptive ML optimiser — every layer of the Nexamob stack is engineered in-house to give advertisers full transparency and maximum performance.
Brands running on Nexamob technology
Core Stack
Our in-house tracking stack records every install, post-install event, and conversion in real time — no third-party dependency in the critical path. Sub-100 ms latency at millions of daily events.
Our internal DSP connects directly to tier-1 supply-side platforms and ad exchanges, bidding on impressions within 80 ms — making every auction decision based on live performance signals.
A continuous-learning model scores every impression opportunity against predicted LTV, retention, and ROAS targets — automatically shifting budget toward the highest-performing cohorts.
Three independent fraud-detection layers catch install hijacking, click spam, device farm traffic, and SDK spoofing before they ever reach your MMP or billing ledger.
Attribution Partners
Our stack connects via certified S2S and API integrations — accurate cost tracking, real-time event forwarding, and full cohort reporting out of the box.
AppsFlyer
Full S2S + cost API
Adjust
S2S postbacks + raw exports
Kochava
Event forwarding + SDK
Branch
Deep link attribution
Singular
Cost aggregation + S2S
Firebase
Event import + BigQuery
All integrations are certified and regularly audited by the MMP provider.
Advertiser Dashboard
Every advertiser gets a dedicated dashboard login with live campaign data, creative-level breakdowns, and exportable raw logs — no aggregated summaries that hide the detail you need to optimise.
Live Campaign Monitor
Impressions, clicks, installs, and in-app events updated every 60 seconds.
Cohort ROAS Reporting
Break down return on ad spend by channel, creative, geo, and OS version.
Raw Data Exports
Pull full-granularity event logs in CSV or via API for your own BI stack.
Role-Based Access
Separate views for finance, marketing, and executive stakeholders.
Automated Alerts
Slack and email notifications when CPI, CPA, or ROAS drift beyond thresholds.
Multi-App Workspace
Manage all your apps and geos from a single dashboard login.
System Architecture
Impression
OpenRTB bid request received from SSP or publisher SDK
Bid Decision
ML scorer evaluates user, geo, placement within 80 ms
Ad Serve
Creative delivered — VAST / MRAID / native payload
Track
Click, install, and post-install events logged S2S
Optimise
Model updated hourly — budget reallocated automatically
Security & Compliance
GDPR Compliant
All data handling follows EU GDPR and ePrivacy Directive requirements.
TLS 1.3 Everywhere
All data in transit encrypted end-to-end between servers and SDKs.
99.9% Uptime SLA
Multi-region redundancy with automatic failover and health monitoring.
Data Retention Policy
Configurable retention windows with full right-to-erasure support.